It never ceases to amaze how large a role trust plays in an organization. We have written about it before in this blog yet it will never be enough. As we move our way through any discussion in business, most every catalyst for change is related to a lack of trust.
Face it we are all a little selfish. Unfortunately it all too often starts first with me, myself and I and then we go from there. That singular focus on "ourselves" despite how hard we try to focus on others can be a strength in business.