Customer Advisory Councils allow your customers to participate in mystery shopping, virtual focus groups, and other service improvement initiatives. While most mystery programs rely on "hired" customers that may not be fully committed to your industry or customer base, our Customer Advisory Councils allow your customers to be part of the process. This creates an environment where loyal customers have a personal investment in the success and value of the program.
PLUS ...You can view incoming feedback in real time!

  • Customers often notice issues your employees and managers do not
  • The use of actual customers to provide feedback reduces any perception of favoritism or bias
  • You are kept aware of the performance of all of your experience elements without having to be present
  • Customer involvement creates customer loyalty